Mango for everyone Vol 14 | October, 20
It’s been a very exciting couple of weeks in the world of Windows Phone! Over the past two weeks, we have seen an incredible amount of activity surrounding the launch of Windows Phone 7.5 (formerly Mango). It’s actually been somewhat surreal in some ways because people are paying attention to this release and actually think it’s downright cool!
So what exactly did we announce over the past few weeks? I’m glad you asked! The major announcements included:
The Release of Windows Phone 7.5 by carriers to end consumers: Microsoft has begun delivery of the Windows Phone 7.5 update to Windows Phone users by carriers. To find out when your carrier will be ready to send out the update to you, there is a handy little web page here that gives you the status of the update relating to your carrier.
Introducing the Mango App Challenge: Developers, do we have an awesome deal for you. We have introduced a promotion called the Mango App Challenge that in essence will give you a new phone (up to 300 total for the entire promotion) if you build 2 new, quality Windows Phone 7.5 apps (or games). Interested? Then start your PC and begin coding, because the promotion ends on December 15th, 2011!
The Introduction of the Web-Based Marketplace: Last week the web-based version of the Windows Phone Marketplace was launched. This is great because it allows you and potential end users to find and purchase apps you’ve built onto their phones using a non-Zune experience. It’s also great for providing a way for potential users to see your apps that don’t even have the Zune software on their machines.
Windows Phone SDK 7.1 Launches: Also last week, we launched the go-live version of the developer tools for Windows Phone 7.5 and you can download the tools here for free . Even if you’ve built Windows Phone 7 apps already, it’s a good idea for you take a look at your app and update them to take advantage of the Windows Phone 7.5 features that were previously unavailable.
The Marketplace Expands by 19 Countries: When Windows Phone 7 launched, the Marketplace supported 16 countries. With the update of the Marketplace, we have included 19 new countries making it easier for your apps to reach an even larger audience.
In-App Advertising: In the past it was difficult to collect the revenue from in-app advertising using Microsoft’s Advertising Framework as it required you to provide a US non-PO box address for US tax regulations. That requirement is no longer required for Canadian developers using the Microsoft Advertising solution . This gives you a really great new option for monetizing your creations on Windows Phone.
A Change to the Bulk App Policy: One of the things that Microsoft is committed to is providing the end consumer with the best possible experience to find, download and enjoy apps and games. To ensure that experience remains extremely enjoyable, we have made some changes to our bulk app policies . In a nutshell, app publishers will be able to submit up to 10 apps in a day for certification. Likewise, publishers will limited to publishing 10 apps in a single day as well.
That’s just some of the cool stuff that’s been happening on the Windows Phone front. Excited? We certainly hope you are! So since you’re excited (and maybe have a couple of great ideas for apps that you want to build and get a free phone out of it), how do you start? Below are some steps that can get you from idea to published app!
Download the Windows Phone SDK 7.1 . All the tools you need to start building apps and games are here.
Read the Microsoft Canada Windows Phone Development resource page . This page contains links to everything you need to start learning how to build amazing app and game experiences on Windows Phone.
Register as a developer on the Marketplace. Once you’ve developed your app, you’ll need to submit it to the Marketplace for certification and publication which requires you to be registered on the Marketplace (it’s a $99 annual subscription).
Build a second app or game, and submit both of your new apps/games to the Mango App Challenge !
Developer Advisor, Microsoft Canada Inc.